Petoskey “Goes Mobile” to attract Millennials

If you want to network in Petoskey, this new app will help. If you need help in connecting to jobs, organizations or other resources in Petoskey it has been much easier. With the help of local groups professional young people are getting this kind of help. If you want to attract young professionals to a city like Petoskey this app could be considered “genius”.

To help in promoting the career-development and social resources it offers in Northern Michigan, the Thrive 45 young professionals group recently introduced a smartphone app.

Dylan Valade, a member of Thrive 45’s steering committee, said a key goal for the app is to make users aware of its calendar of social and career-development events. It can use push notifications to provide alerts of upcoming activities. The app also provides background details about Thrive 45, job-search resources and more.

An Android version of the app is available at Google Play, with an iPhone version offered via Apple’s App Store. Thrive 45 developed the app using a platform furnished by Northern Michigan mobile technology services firm Brandmatic.

Launched nearly a year ago, Thrive 45 aims to help members build a network of business and social contacts in Northern Michigan, and provide them with resources to help advance their careers. The group, aimed at young professionals around Emmet and neighboring counties, has received some organizational support from the Petoskey Regional Chamber of Commerce. There is no firm age limit on participation.

“We’ve proven that it can work, and now this app is just the opportunity to help organize those people more that want to stay involved,” Valade said.

The group typically offers a professional development activity on the final Thursday of the month. The next such offering, focusing on personal finance, will take place 6:30-8:30 p.m. Thursday, Sept. 29. at Northern Lights Recreation on M-119 near Harbor Springs. Brandon Hesselink, an investment adviser with Encore Financial Group, will be the featured presenter.

Thrive 45 social events take place about once a month as well, with Valade noting that they tend to draw several dozen participants each time. One upcoming opportunity is an end-of-summer party starting at 6 p.m. Oct. 14 at Nub’s Nob in Harbor Springs, which will feature live music, a cash bar and food truck offerings available for purchase. The entry fee is $5.

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