Doing business is about taking risks. It exists with every decision an organization makes, whether strategic, operational, or financial.
Taking risks can help an organization land on new opportunities that bring its business to the next level. If one doesn’t take risks, they’ll miss opportunities to gain a competitive advantage.
In a competitive and unpredictable business environment, a data-driven approach is crucial for companies to hone in on key insights to make sound decisions and thrive.
A report by McKinsey concludes that data-driven organizations enjoy earnings before interest, taxes, depreciation, and amortization increases of up to 25 percent. Boston Consulting Group highlighted that most of the top ten innovative companies in world are data firms.”
There has been a lot of discussion about data-driven organizations recently. So, what are the values that a data-driven approach brings? How can companies transform themselves into a data-driven organization? What should they consider becoming a data-driven firm?
Let’s dig deeper into these areas with Biz.tech.mgt.
The first and foremost concern of businesses might be what it would take to develop a data-driven culture. It may sound daunting to make a radical change. A survey cited by Amazon showed that 92.2 percent of companies see culture as the biggest roadblock to becoming a data-driven organization.
There are four main areas to consider when developing a data-centric culture for an organization:
Mindset Change
Changing the mindset of staff and making them embrace data is one of the biggest challenges for executives. Diligence and patience are needed to steer the organization in a new direction.
In an article featured on Forbes, Brent Dykes, data book author and founder of a data storytelling consultancy, suggested the following tactics shift the mindset to turn one into a more data-driven organization.
- Leadership: leaders should firmly believe in the power of data and show their willingness and determination to embrace data. Leading by example is one of the best approaches to encourage the whole team to adopt the data-driven approach.
According to a Forbes article about data culture, an organization can start from the top, where the C-suite makes data-driven decisions on growth, cost, and risks. It said this can be further accelerated by being receptive to new ideas based on facts or data.
- Quick wins: this is a tactic for change management. Showing staff the tangible benefits of using data is one of the most effective to persuade and inspire them to embrace a data-driven culture.
- Test and Learn: innovative companies like Amazon and Tesla are always open to new ideas, testing, making mistakes, and iterating.
Noting the importance of leadership, Tableau said shifting to a data-driven organization requires “more than just technology.” The transformation needs new skill sets, processes, and behaviors. Therefore, executives play a crucial role in supporting and directing that transformation.
Leaders must genuinely believe in every staff’s ability to explore the “next breakthrough by uncovering key insights in data,” it said.
KEY TAKEAWAYS
- Leadership plays a crucial role in deploying a successful data-driven culture for organizations.
- Developing a data-driven culture involves four main pillars: mindset change, skillset improvement, data toolset improvement, and dataset solidification.
- The data-driven approach has received increasing attention thanks to its benefits to organizations. They include improved business agility, business process automation, increased sales, better products and services, and improved competitive advantages.
Skillset Improvement
In-depth data knowledge and strong skills are essential for running a data-driven organization. Executives can consider hiring new talents or improving the data skillset of existing staff.
To hone existing employees’ skills, an organization needs to focus on the following areas:
- Data literacy: this can be improved by offering employees short training courses on basic data skills like reading and understanding data they consume and use regularly.
- Data storytelling: the next step is to help staff communicate key insights from the data. These skills include analyzing and visualizing data and creating narratives from patterns and trends.
- Expert resources: organizations should also consider hiring data trainers and experts to help their staff become more data-savvy.
According to Tableau, Successful data-driven organizations hire people with the right data skills and aptitude and offer employees opportunities to hone their analytics skills through training, show-and-tell sessions, and other activities. Welcoming curiosity and data discovery is the “daily norm” in a data-driven organization.
Data Toolset Improvement
To establish a culture for data-driven organizations, it is necessary to develop a solid technology foundation with:
- Common data language: data book author Dykes suggested that an organization needs a common data language no matter how many data systems they have. They need a “single view of operating metrics that everyone embraces as the real, trusted numbers.”
- Automation: advanced technologies have automated many labor-intensive tasks. Organizations should automate as much of the burden tasks as possible so their staff can be freed up and devote efforts to creating more value.
- Process integration: organizations should integrate analytics tools with existing processes & systems to maximize their benefits.
Dataset Solidification
The relevance and quality of data are among the factors that drive staff’s willingness to embrace data in an organization. To make sure data is useful, trusted, and secure, organizations should consider the following areas:
- Strategy alignment: the use of data should be aligned with business strategy and core priorities.
- Data governance: to many organizations, data is considered a business asset. Therefore, its quality must be protected and maintained. However, it must balance oversight and accessibility to ensure that staff do not encounter much hassle when accessing data.
Amazon noted an increasing trend of “breaking out data engineering and analytics from IT,” which can sometimes create friction. It highlighted the important role of IT in data governance efforts.
- Data privacy and security: to minimize risks, organizations must ensure that their staff are trained properly on the consequences of data privacy breaches and insecurity.
Tableau noted that the ingredient to success is to keep a nice balance between control and freedom with data users. This can be achieved through a baseline framework that generates a “stable, secure, trusted analytics environment.”
It also highlighted the importance of ongoing monitoring, evaluation, and maintenance led by IT. This helps ensure analytics performance supports company needs and guarantees a secure environment for all staff.
Considerations for Becoming a Data-driven Organization
Establish a Data Strategy
A strategy ensures companies are moving in the right direction. Therefore, one must become a data-driven organization. Small companies can implement a data strategy without needing a central unit to manage it. Meanwhile, large enterprises can establish a chief data office or unit.
According to IBM, leaders should identify how much a data strategy would contribute to a division and avoid the centrally owned data strategy from hindering widespread adoption.
Develop Strong Data Infrastructure
Data-driven organizations need to develop a strong roadmap and infrastructure for implementing and maintaining the data strategy.
Different companies with different uses and goals need different technological approaches and tools. A strong data infrastructure can meet the key requirements of the strategy. It has three main layers:
- Data stores: for data processing, storage, and access management. Data sources are “sources and destinations” for data products and APIs, according to IBM.
- Data fabric & AI lifecycle: data-driven organizations need a platform for automated data integration, governance as well as the management of data artifacts.
- Data insights and applications: they include tools and blueprints for integrating insights and models derived from data into reports, applications, and solutions, said IBM.
According to an article about establishing a big data infrastructure, Forbes suggested companies invest in key infrastructure elements:
- Data collection: companies can set up many data collection systems or collaborate with a data company.
- Data storage: with the explosion of the volume of data generated and stored, companies need sophisticated but accessible systems and tools. They include a data warehouse, data lake, distributed/cloud-based storage system, company server, and computer hard disk.
- Data analysis: in this layer, companies use programming languages and platforms to turn data into insights. Data analysis involves three basic steps: 1) prepare the data, 2) build analytic models, and 3) draw conclusions from the insights. Widely used software includes BigQuery, Cloudera, Microsoft HDInsight, and Amazon Web Services.
- Data visualization/output: data can be daunting but would become more effective with clear and concise presentation.
The Value of Becoming a Data-Driven Organization
The development of data science and the explosion of information about customers has resulted in the increasing popularity of data-driven approaches. Why is this so important, and what values does this approach bring to organizations?
Improved competitiveness: data-driven organizations can make sound predictions about what will happen and, therefore, will get ahead of their competitors. Understanding customers’ needs and preferences will help organizations provide what they need before their competitors.
Better customer retention: information and customer data also let organizations know what makes them happy and stick around with the brand. Identifying unhappy customers and taking steps to keep them engaged with the brand is also important.
Sustainable improvement: The data-driven approach allows businesses to implement best practices and actions with great outcomes. Therefore, they can continuously improve.
Faster and more reliable decisions: data can reduce the risk level of experiments and testing and offer good chances for early success. It also helps save time in making decisions and results in better predictions.
Better transparency: data-driven decision-making can lead to more reliable and trackable processes by team members. Therefore, it can lead to higher levels of compliance and transparency.
Conclusion
Business executives have become increasingly aware of the importance and values of transforming into a data-driven firm. According to a survey by S&P Global, 90 percent of the respondents agreed that data will be more important. It helps improve business agility, automate business processes, increase sales, develop better products and services as well as empower decision-makers and improve the firm competitive advantages.
Are you ready to embark on a new journey to transform your business into an innovative and competitive data-driven organization? Don’t hesitate to contact Business Technology Management if you need professional advice, guidance, or consultancy services for your transformation. We are proud to have a pool of talented consultants who can help bring your business to the next level of growth.
